The Influence of Mission & Vision On Planning

The development of an organization’s philosophy, goals, objectives, policies, procedures, and rules.

An organization will never be greater than the vision that guides it.

—Bessie L. Marquis and Carol J. Huston, Leadership Roles and Management Functions in Nursing: Theory and Application

Mission and vision statements articulate an organization’s core purpose and future aims. Well-crafted statements can stand the test of time, even as the environment changes and new priorities emerge. On the other hand, some adjustments may be needed if and when an organization undergoes foundational transformation.

Consider the following mission statement: “Kaiser Permanente exists to provide affordable, high quality healthcare services to improve the health of our members and the communities we serve” (Kaiser Permanente, n.d.). Think about the current health care environment and the types of internal and external changes that could affect the utility and appropriateness of this statement. Under what circumstances should an organization such as this one contemplate revising its mission?

As a nurse leader-manager, it is critical to realize the important role of mission and vision statements in guiding an organization.

In the first week of this course, you examined the planning hierarchy. This week, you consider mission and vision statements, which are at the top of the planning hierarchy because of the significant influence they exert on an organization. You practice the skills needed to craft appropriate mission and vision statements, and you consider how to develop these for maximum impact that reaches beyond the stated words to influence the plans and decisions made throughout an organization or system.

Learning Objectives

Students will:

  1. · Analyze the relationship of mission and vision statements to the planning hierarchy within organizations
  2. · Analyze the process of developing mission and vision statements
  3. · Evaluate mission and vision statements




The Influence of Mission & Vision On Planning




Student’s Name






The Influence of Mission & Vision On Planning

The Development of an Organization’s Philosophy, Goals, Objectives, Policies, Procedures, and Rules

Vision and mission are essential elements of an organization’s overall strategic plan. The mission statement describes the organization’s purpose, while the vision statement outlines the future goals and aspirations of an organization (Allen et al., 2018). The statements give direction and guidance for decision-making and play a censorious role in shaping an organization’s planning efforts. Delivering a clear sensation of purpose and direction, vision, and mission statement enables an organization to make strategic decisions aligning with their goals and objectives, leading to more effective planning and decision-making processes positively influencing an organization’s long-term success run. This essay explores the relationship of mission and vision statement to the planning hierarchy within organizations, the process of developing a mission and vision statement, and finally, evaluate the mission and vision statement.

The Relationship of Mission and Vision Statements to the Planning Hierarchy within Organizations

Mission and vision statements are essential components of the planning hierarchy within organizations. At the top level of the hierarchy, the organization’s mission statement acts as the guiding principle for all its strategic planning. The mission statement outlines the organization’s purpose, values, and goals as it is a short statement summarizing the organization’s reason for providing a sense of direction and focuses for all stakeholders (Islami et al., 2018). The organization’s vision statement places out the appropriate future state of the organization and provides a clear image of where the organization desires to be in the future, helping to align all planning efforts toward a common goal. The vision statement is a source of inspiration and motivation for employees and stakeholders.  In combination, the mission and vision statements devise the foundation of the planning hierarchy within an organization (Heracleous et al., 2018). The mission statement is responsible for the provision of the framework for all strategic planning, while on the other hand, the vision statement gives the ways of acquiring the organization’s long-term goals. Hierarchy planning ensures that all efforts are aligned according to the organization’s purpose and goals, contributing to achieving the mission and vision. Organizations enhance their strategic decision-making, increase employee engagement, and achieve their desired outcomes by incorporating mission and vision statements into their planning processes.

The Process of Developing Mission and Vision Statements

Developing a mission and vision statement is vital for any organization because it sets the foundation for strategic planning and regulations. A mission statement describes the purpose and reason for the existence of an organization indicating its core values, target audience, and objectives. The vision statement outlines the required future state of an organization, giving a clear way for the decision-making process. Developing the statements entails profoundly understanding the organization’s specifications, culture, and long-term goals. It demands input and feedback from all stakeholders, employees, customers, and partners, ensuring that the statement accurately reflects the organization’s aspiration and reliance (Salvioni & Almici, 2020). After the vision and the mission are developed, they should be communicated clearly and regularly, ensuring alignment and commitment to achieve the organization’s goals. A well-developed mission and vision statement can be a powerful tool for inspiring and motivating employees and stakeholders, driving innovation and promoting a sense of shared purpose and direction.

Mission and Vision Statements

Mission and vision statements are essential for organizations to communicate their purpose, goals, and values to their stakeholders, involving employees, customers, shareholders, and the public. The mission statement indicates the organization’s reasons for existence and explains its primary objectives, while a vision statement provides a long-term view of the organization’s future aspirations and goals. In evaluating mission and vision statements, various measures must be considered, including clarity, specificity, relevance, and achievability (Kasdan et al., 2021). Good mission and vision statements are required to be concise, easy to comprehend, and provide a straightforward way for the organization’s activities, and they should also be specific enough to differentiate the organization from its competitors, providing a framework for decision-making. They must also be relevant to the organization’s core business activities and values, aligning with its culture and strategic priorities. A satisfactory mission and vision statement should be practical and manageable while challenging and inspiring the organization to strive for continuous improvement and growth. It is essential to understand that mission and vision statements should not be static and flexible (Moradi et al., 2021). As the organization develops and adjusts to changing market conditions and customer requirements, the statement may need to be updated and amended to reflect new goals and precedency. A well-developed mission and vision statement helps an organization communicate its purpose and values effectively and provides a roadmap for success.


Mission and vision statement personate a censorious role in the planning hierarchy within an organization. The statements serve as a guiding compass for the organization’s strategic planning and decision-making processes. Developing mission and vision statements involves input from various stakeholders, including employees, customers, and shareholders. A well-developed mission and vision statement provides direction, motivation, and clarity to an organization’s goals and objectives. It is vital to evaluate mission and vision statements to ensure they remain relevant and aligned with the organization’s values and objectives. Mission and statement are essential elements of an organization’s strategic planning process, and their success can notably influence the success of an organization.
















Allen, K. A., Kern, M. L., Vella-Brodrick, D., & Waters, L. (2018). Understanding the priorities of Australian secondary schools through an analysis of their mission and vision statements. Educational Administration Quarterly54(2), 249-274.

Heracleous, L., Gößwein, J., & Beaudette, P. (2018). Open strategy-making at the Wikimedia Foundation: a dialogic perspective. The Journal of applied behavioral science54(1), 5-35.

Islami, X., Mulolli, E., & Mustafa, N. (2018). Using Management by Objectives as a performance appraisal tool for employee satisfaction. Future Business Journal4(1), 94-108.

Kasdan, M., Kuhl, L., & Kurukulasuriya, P. (2021). The evolution of transformational change in multilateral funds dedicated to financing adaptation to climate change. Climate and Development13(5), 427-442.

Moradi, E., Jafari, S. M., Doorbash, Z. M., & Mirzaei, A. (2021). Impact of organizational inertia on business model innovation, open innovation and corporate performance. Asia Pacific Management Review26(4), 171-179.

Salvioni, D. M., & Almici, A. (2020). Transitioning toward a circular economy: The impact of stakeholder engagement on sustainability culture. Sustainability12(20), 8641.

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